• You've learned BA theory, but struggle applying in messy situations
• You jump into solutions too quickly
• You're unsure what questions to ask in stakeholder conversations
• You understand the tools, but not always how to think through ambiguity
• You struggle explaining your thinking clearly in interviews and real projects
• You want practical confidence, not just certifications

BA Experience Lab is a guided 4-week guided cohort designed to help you practice the thinking side of business analysis.

This is not a theory based course or a set of templates.

You'll work through realistic BA scenarios where the problem is unclear, stakeholders have different views, information is incomplete, and there isn't always an obvious answer.

The focus is on learning how to:

• Break down messy situations
• Ask better questions
• Avoid jumping straight to solutions
• Explain your reasoning clearly
• Make stronger decisions as a BA

Most BA training teaches techniques. But real BA work often requires judgement.

You can learn requirements, process maps, agile, user stories, SQL, Power BI and stakeholder management and still feel unsure when faced with a messy real situation.

That's usually because the missing piece is not knowledge. It's practice applying your thinking when things are unclear.

BA Experience Lab helps you build that practical confidence.

This cohort is for:

• Aspiring Business Analysts who want to move beyond the theory
• Career Changers trying to show transferable experience
• Junior Or Developing Business Analysts who want more confidence
• Technical/data focused analysts moving closer to BA work
• BAs who want to strengthen problem framing, stakeholder thinking and communication

If you have learned the tools or theory but still feel unsure how to apply them in real world situations, this is designed for you.

 

• "I know the theory, but i'm not sure how to apply it"
• "I jump into solutions too quickly"
• "I struggle to explain my thinking clearly"
• "I'm not sure what questions I should ask first"
• "I want to feel more confident in BA interviews or scenarios"
• "I have experience but I don't always know how to position it"

If any of these feel familiar, the cohort is built around helping you practice that exact gap.

 

These reflections came from participants in the original BA Experience Lab pilot; including aspiring BAs, apprentices, and professionals developing their analytical thinking in real world scenarios.

Testimonial 1 - Tayyab

"The scenarios helped me think like a real world BA rather than waiting to be spoon fed answers"

BA Apprentice | Developed confidence approaching ambiguity and open ended questioning

 

Testimonial 2 - Chryslin

"The feedback helped refine my approach and deepen my understanding of business analysis"

Aspiring Business Analyst | Improved analytical thinking and confidence applying BA concepts

 

Testimonial 3 - Benjamin

"The questions are thoughtful and the feedback instructive"

Career transition into BA | Built understanding of how real BA work operates

 

Testimonial 4 - Kevin

"It's been helpful for my apprenticeship and I've already learned a lot"

BA Apprentice | Applying theory more confidently in practice

 

Testimonial 5 - William

"It was the practical practice I needed to think like a lead BA, changed how I approach problems"

BA Student | Thinking like a lead BA

 

Across the pilot, the biggest shift participants reported was not just learning techniques, but becoming more confident in how they approached problems, ambiguity, questioning, and real world BA thinking.

*Full testimonials are visible on my LinkedIn profile using the Icon .

Each week focuses on a key area of Business Analysis:

Week 1: Understanding The Problem

Practice slowing down messy situations, identifying the real problem, and avoiding premature solutions

Week 2: Stakeholders And Analysis

Explore conflicting stakeholder perspectives, prioritise what matters, and decide where to focus your investigation

Week 3: Requirements And User Stories

Translate thinking into clear outputs, requirements, user stories and interview ready explanations

Week 4: Change, Risk And Delivery

Think beyond analysis into risk, adoption, trade-offs, delivery constraints and real world decision making

Each week you will receive:

• A realistic business scenario
• Evolving stakeholder/context drops
• Ambiguous information similar to real projects
• Guided prompts from Carly
• Personalised feedback on your thinking and approach tailored to your objectives discussed with Carly

You'll practice:

• Problem framing
• Stakeholder thinking
• Questioning
• Prioritisation
• Communication
• Navigating ambiguity

Most Business Analysis training teaches you what to do. 

BA Experience Lab helps you practice how to think when situations are unclear, messy and real.

You will not just learn frameworks.

You will practice applying them to realistic scenarios, get personalised feedback on your approach, and learn how experienced BAs structure their thinking.

The aim is not just to complete exercises. The aim is to build BA judgement!

• Weekly realistic exercises
• Structured prompts to guide your thinking
• Feedback on your approach and reasoning
• Practice asking better questions
• Support articulating your thinking clearly (essential for CV's & Interviews)
• A stronger understanding of how BAs operate in real situations
• More confidence approaching interviews, scenarios and stakeholder conversations

 

The cohort is intentionally kept small so participants can receive meaningful feedback on how they think through situations, not just generic training content

Participants have included:

• Aspiring Business Analysts
• BA Apprentices
• Career changers
• Technical analysts
• Early-career BAs
• Mid career BAs
• Professionals transitioning from operations, customer experience, data and finance focused roles

Because this is an early hands on cohort, pricing has intentionally been kept accessible at £50 while the experience continues evolving through live participation feedback
Places are limited so the experience can stay small, focused and interactive, with space for feedback and discussion